In 2016 Laurie founded Social Theory a digital collective of strategic partnerships with C-Level executives, artists, designers, celebrities, technology gurus and innovators. She is also an advisor of Live to Give Consulting which brings brands to big box retail worldwide. Laurie builds brands that do more than just sell good stuff, she is committed to making a difference as a part of Team Human.  

 

To help fight the disease Podoconiosis, over 10 million pairs of shoes were given to children in need through innovative marketing that Laurie implemented at Toms.com. 

 

Laurie has a fascination with big data, actionable insights, voice of customer, search, social media, strategic planning, and online marketing. A tech guru Laurie manages strategic partnerships for Autoparts.com and 1800battery the largest automotive marketplace in the USA. Laurie has board positions at Fashion Tech Works which produces LA Fashion Week, Melange Live, is a Waldorf Astoria ambassador, and Co-founder/CMO of Dripz inc. the largest custom sneaker brand in the world. Dripz now has over 1 million followers across Facebook, Instagram, Tik Tok and over 1000 celebrity ambassadors. Working to build high velocity and engaging omni media strategies has allowed Laurie to help her clients such as Beyond Yoga, Beauty Counter, Costa Brazil build millions of followers, achieve double digit conversion and sustainable growth.